The first thing you should be doing is collecting email addresses and building your list. This way if a new program comes out you have a list of people all ready and waiting to hear about it from you.
For your list we’re going to go with Leads Leap! Leads leap has a free list building feature that you can use. You can upgrade to get a few more features (which I recommend) but you don’t have to, free works well here.
Once your in Leads Leap you can find the autoresponder under “SendSteed List Manager” then “My Lists.” If you need any help click the step by step guide to get the ball rolling!
You’ll need to make an opt-in form, click on “my opt-in forms” and follow the instructions on that page to make an opt-in form for your list.